The Key Elements of Copy That Sells

Speaker: Misha Hettie

Are you interested in writing powerful sales copy, but afraid to sound spammy or fake? Do you procrastinate until the very last minute, and then just write something random and hope for the best? When all the technical pieces are in place, but your work still doesn’t get the results you hoped for, do you have a nagging suspicion that your writing might be to blame?

If your sales letters fall flat, your status updates go un-liked, and your newsletters get less love than actual Spam, it might be because you hate writing copy.

That’s ok, though, because I can show you some easy (no, really) ways to improve your copy without feeling phony, pushy, or inauthentic. In this session, we’ll go over some general concepts to improve your writing and then drill down into specific tactics you can employ to see improvement practically instantly.

Key Takeaways:

  • Finding your “voice” in writing so you sound like YOU – not Professional Robot 5000.
  • Nine triggers that people LOVE to click on (and the one thing they hate).
  • How to gauge what to write on each page so you’ll know when to soft sell, and when to go all in.
  • Writing to attract ideal clients ONLY (because you’re worth it, baby!).
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