What I Learned From Spending $10 Million on Facebook Ads

Speaker: Kyle Taylor

After spending more than $10 million on Facebook ads, the founder of The Penny Hoarder and Taylor Media will walk us through how their team creates and manages campaigns. We’ll discuss how to A/B test ads, advanced bidding strategies, why you need to use Facebook handshake, and the tools that Taylor Media uses to organize it all on a daily basis.

Key Takeaways:

  • How to create your first FB campaign.
  • Tricks to getting traffic as low as one penny a click.
  • How to scale a campaign when it’s working.