Value-Centered Conversion & The Domino Marketing Effect

A few months ago, I spoke at a local bloggers meetup. After my talk, I chatted with a few folks, including Karl Staib from Domino Connection. It was so refreshing to get to talk in person with someone who not only gets it…but who truly gets it. Someone who gets people, who gets your business, […]

Five Ways to Stand Out in the Sponsored Campaign Business

I’m headed to Type A WDW this weekend and the theme of the conference is working with brands. I’m excited to attend because for the last year I’ve been working on the other side of brand/blogger relations. For years I’ve relied on sponsored campaigns as a steady revenue stream, but it has been eye-opening to […]

Online Business Checklist

As we head into Q2 of 2014 (where is the time going y’all?!), it’s time to take a few minutes to look back at our goals for Q1 and make updates and new goals for Q2, as well as think about other projects or content campaigns for later in the year and start making plans […]

Ways to Personally *Connect* With Your Audience

Soon after creating my site, I began to teach workshops helping people save more money.  It never fails that on the day of the event I have a thousand other things to do. Whether it’s work, the kids’ activities or just daily chores that need done. I always think there is something more important to […]

Considering Rebranding? Discover the “Why” First

Over the years, I have shared with so many people the process I used for rebranding Mommy Snacks to what is now known as Savings Lifestyle. While the process that was most important was the technical (like changing a site name without losing the google juice or adsense cpm) the “How” and “Discovery” pieces were […]

Forecasting for Your Business

Looking at the past and making a game plan for the future. Use that experience to forecast what may happen in the new year. While there are several variables that can impact the forecast in both the positive and the negative, having a plan either way will help you respond. In my experience, businesses who […]